Sunday, January 28, 2007

The Costco Shopping Experience (from NY Times)

An interesting read about the design of the Costco shopping experience - thanks Dave Whitefield!

24 Rolls of Toilet Paper, a Tub of Salsa and a Plasma TV - Christopher Berkey for The New York Times

"SHOPPING at Costco often goes something like this: Customer comes to buy bulk necessities like toilet paper and dish detergent. Customer buys those items, as well as a pack of giant muffins, three cashmere sweaters and a power tool.

It’s more than impulse buying. It is a calculated part of the company’s business plan. Call it the Costco effect."


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